Brand Identity, Print, Digital, Apparel
Fresh, distinctive rebrand for digital product studio We Make Waves that sets it apart from its peers, and makes complex case studies engaging.
The icon anchoring the visual identity, the Ripple Wave, combines the letters W, M and W to suggest collaboration in a mark that ripples from left to right. Each section is made up of three stripes, reflecting the three-stage approach.
The identity maintains its impact in all its full screen glory or as an app or social media icon.
The master lock-up is supported by secondary assets, including The Swell, which is drawn from the tips of the Ripple Wave to resemble a view from the shore, watching waves crash in.
The Swell helps create pace, overlapping with other elements, or can be used to guide users through information or to highlight important text.
Slices of vibrant colour introduce the identity in video and online.
The typography is clean and precise, and balanced with a dash of personality from a script that feels hands-on and collaborative, reflecting the human touch and experience that is needed to deliver great strategic advice.
“When we looked for a studio to help us with a complete brand overhaul, Popp really impressed us with their creative experience and enthusiasm – we clicked. And when it came to the work, we weren’t disappointed.
Popp Studio led us carefully through the strategic and creative process, always on hand to help us make the important decisions and producing a brand that was beyond our expectations.
And the best bit? They were a pleasure to work with.”
Kirsten Minshall, Founder, We Make Waves
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