Brand Strategy, Brand Identity, Packaging
Brand creation sparking a quiet revolution for London-based, luxury skincare brand, Rebel Blends.
Rebel Blends’ launch range of skin-repairing body oils are each blended from nine potent oils to bring incredible benefits to their users.
Our strategy was anchored in the idea of “bold renewal”, and the heart of the visual identity system is a logo that combines an ‘R’ and a ‘B’ in a stencil-graphic style, using the visual language of protest to reflect the strong ethical standards of the business.
Paint-pours handmade by Popp Studio bring to life the otherwise invisible blending process in a visually stunning way, with complementary and contrasting colours carefully selected to blend and rebel against each other.
The range comprises four blends: Nude, Fresh, Spicy, and Soft. Each oil is as close to the natural source as possible, being 100% vegan, cruelty free, non-toxic, and packaged with fully recyclable materials.
The colour palette combines a premium, timeless mix of white and dark grey with carefully selected variant colours that evoke the scent and character of each blend.
The quality of each blend is symbolised in an Indulgent Drop that runs along the full height of the cartons.
The logo and Indulgent Drop appear as stunning silver foils on white or soft variant colours.
Mixes can be cropped in different ways to create impact on other touchpoints.
Read coverage on The Dieline.
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