Brand Strategy, Naming, Copywriting, Visual Identity, Packaging, Poster Design, POS
Brand creation for online pet care retailer and distributor Podium Pet Products to unleash their all-natural, luxury pet care brand, born and nurtured in the UK: Be:Loved.
Be:Loved was inspired by an old family heirloom: a farmhouse recipe book of natural remedies made solely using nature’s harvest. These recipes were reimagined to care for and pamper pets and their humans together.
The name is a simple encapsulation of that intangible connection between pets and pet-parents: “be loved” by your “beloved” pet.
The logo combines a B-shape, paw and heart and is paired with a simple wordmark with a colon that hints at the play on words in the name.
This “Be:” device places the different benefits of each product in the spotlight, and the range as a whole.
The colour palette fits perfectly with the décor of modern homes, so pet products can be displayed confidently alongside other premium beauty or home care products.
The strapline positions the products as both effective and indulgent, and emphasises the benefits to both the pets and those doing the pampering.
The elegant range of shampoo bars, sprays and balms are perfect for everyday indulgent care. Whilst the sumptuous, moisturising ingredients protect and nourish hands while giving pets a natural boost, even those with sensitive skin.
The heart-paw is a perfect device for engaging communications pieces. Give me a high paw!
We were inspired by the idea “hidden in the hedgerows” – the root of many of the ingredients – and the silhouette illustrations of plants with cats and dogs hiding amongst them reflect this as a fun, discoverable feature.
Handmade and all-natural, the range was reared on the philosophy that we don’t use “chemical-packed products on our own skin, so the same should go for our pets.”
With this in mind, the message “Always tested on humans” is proudly displayed on the back of the outer packaging.
The brand story is both playful and poetic, and encourages people to dote on their pets, and “let them Be:Loved.”
Read the full press release here.
Read coverage on Design Week.
See the feature in Communication Arts.
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