Frizzenti

With the existing Frizzenti bottle designs lacking punch, and the cocktail range reimagined as Liberation, the new Frizzenti canned Prosecco range needed a redesign that was not only on-trend and eye-catching but single-minded and pure. Being unable to legally use the word “Prosecco” added another layer to this challenge. Therefore, communicating effervescence and quality was essential.

It’s a wonderful tradition that we raise a glass of sparkling to celebrate each other and punctuate our precious occasions. In this convenient can format, we can decide when and where we choose to toast that moment. Driven by this sense of celebration, we drew on the idea of Sparkle Time.

When it’s time to pop open the sparkling, you want a name on the tip of your tongue. So we placed Frizzenti’s name in the spotlight, at the heart of the occasion with a bold vertical wordmark. The 3D details and shadows elevate its striking visual presence. Lettering artist Rachel Joy Price was commissioned to create the initial letterforms, and we crafted the finishing touch.

The colour palette for each variant has been picked to subtly evoke the liquid inside, ensure impact on-shelf, and with an added touch of shimmering gold, capture the quality and sparkle.

With more variants in the pipeline, the flexible design system allows for still wine and Prosecco-based cocktails to join the line-up, and for a striking, single-minded brand world to develop as the brand grows.

“Popp has given Frizzenti an eye-catching design that clearly communicates the quality and effervescence of the liquid with a feeling of Italian style. Popp’s design packs a punch on a supermarket shelf or in an Instagram feed, with its on-trend style and subtle finish.”

George Workman, Managing Director and Co-Founder