Brand Identity, Packaging, Naming, Copywriting, Literature, Print, Digital, Exhibition, Apparel
Brand creation for Japeto, the UK-based brand bringing Japanese gardening tools to a mainstream British market.
Crafted in the shape of a plant label, the Japeto logo and its broader identity draws on the aesthetics of Japanese culture to quickly communicate the proposition in a bold, modern and earthy style.
The identity features dynamic, origami-inspired patterns, and photography as sharp as the tools themselves.
Striking silhouettes appear on postcards that are delivered with each tool to highlight its unique features.
Since its launch, Japeto has taken its market by storm, winning rave reviews and doubling its sales each year.
“Popp Studio helped us define and express the Japeto brand with an immediacy and impact we couldn’t have imagined when we set out to create it.
They instinctively understood the offer, and the market, and we knew the ultimate direction we would take from the first creative presentation.
Japeto stands out in the category and our customers love the brand. It is a pleasure to work with them.”
James Stedman, Managing Director, Japeto
Going to direct-to-consumer?
We create brand experiences that surprise and delight in the post and in person.